Determining Quality Links Even Without Checking the Page Rank

Nowadays, Page Rank is no longer the main factor you need to be considering when building links. If you wish to take a look at ranks so bad, you can try MozRank. It is currently more accurate and important, as it is regularly updated. But what we wish to discuss now is how to know what qualities are classified as the potential links without checking out such premade ranks. This can be the best way to ensure that you really obtain a top quality link. There are some things you should be considering:

Do Follow or No Follow

I am a solid follower of free linking policy, meaning I don’t care whether it’s a do follow or even a no follow link once I build links for my sites. However when considering my clients, I need to adhere to do follow as Google will generally rely only in it for your rankings. However it does follow certain no follow links. So the very first thing you need to do is download a plugin that could recognize no follow links so that you shouldn’t go through the source code of every website and page constantly.

Ranking Website for Your Keywords

The initial thing you have to check when searching for websites to connect to you is to locate highly associated websites, typically those are the type that rank for similar keywords just like you do. When they are your direct competition than it’s obvious you will likely have no prospects for obtaining a link there. However, if they aren’t a competitor then this can be the perfect spot to request a link since this link can provide you with lots of juice.


We just mentioned you will want to search for a website which has rankings for similar keyword that you’re opting for, but that could signify they are ranking for this single keyword with your niche and no other, so it has an off shot chance that this website isn’t that highly relevant to yours. And that is fine, however, you should also seek out website which may have a topic related content to the one you have. These are the very best sites for linking, and when you are able to score some deep links than you’re ahead of the game.

Authority and Trust

This is really a tricky one. You may certainly search for the age of the domain first. There are many sites that you can visit to determine the age of a website, you may just type the site with and you should see some basic information on the website such as the creation date. Now age of the domain doesn’t necessarily indicate that this website is trusted by Google, but it’s much more likely that Google will offer more trust to a aged domain rather than new ones.

Outbound Links

Outbound links are an important aspect in determining if the website, as well as the pages, are great places to acquire links from. One thing to seek out may be the number of outgoing back links. The less you will find, the better. The next to thing to check, is that if these are already linking to your competitors. If they’re connecting to two or even more of your competitors you can possibly obtain a link via that page without excessive problem. Bear in mind, while doing so, although the lower quantity of OBL is useful for you, in many instances, this means the webmaster is cautious regarding his links and won’t provide you with the link, while a web page with more links is probably a lot easier target intended for your current link building strategy.

In the end many of us require a selection of links, so don’t go simply for one kind of link. Also, make sure you mix the do follow with no follow and use various link anchors, but don’t go for keyword cannibalization.